Musings about marketing,
technology, and growth.

This is my view of the world –
According to Fred.

FIV Sig

Latest Podcast Episode

Recent Blog Posts

I Wrote About Beer in 2019. It Turned Out to Be a Blueprint for AI Adoption.

A few weeks ago, I was digging through old files looking for insights and analogies while prepping some material for a guest lecture at DePaul. I came across a LinkedIn article draft I wrote in June 2019 called “5 Lessons I’ve Learned from Brewing Beer.” I never published it. I remembered writing it. I was […]

What a Marching Band Can Teach Us About High-Performing Teams

This past weekend, my son wrapped up his competitive marching band season with a trip to the Bands of America Super Regionals in Indianapolis. It was the culmination of months of dedication from 300 high school students, all of whom were part of a voluntary program spanning three different schools in our community. These students […]